Lu Weibing: The epidemic has limited impact on the mobile phone market, and Redmi will catch up with the glory this year

Lu Weibing: The epidemic has limited impact on the mobile phone market, and Redmi will catch up with the glory this year
Image courtesy of the enterprise On March 24, the Redmi brand of Xiaomi participated in the online new product launch event and officially launched the Redmi K30 Pro.As the annual flagship of the Redmi brand, the K30 Pro is paired with the Qualcomm Snapdragon 865 5G mobile platform that is standard on the flagship products of mainstream brands on the market, and for the first time, the starting price of 5G mobile phones equipped with this platform has fallen below 3,000 yuan.At the press conference, Lu Weibing, vice president of Xiaomi Group, president of China, and general manager of the Redmi brand, repeatedly compared this product with Huawei’s glory dual-mode 5G mobile phone V30.On many public occasions, Lu Weibing also repeatedly expressed the essence of Redmi’s glory.This brought too much gunpowder to the 5G mobile phone market in the process of popularization.After the press conference, Lu Weibing said in an interview with multiple media including Sauna Nightnet that the new coronary pneumonia epidemic will not have a significant impact on the overall market of the mobile phone market this year, and may be within 5%.Great efforts have been made in the new retail of Redmi; Redmi is going to surpass the glory this year, and the competition between Xiaomi and Huawei will be a protracted battle.The impact of the epidemic on the mobile phone market this year is within 5%. Xiaomi will vigorously promote new retail reporters: What impact has the new crown pneumonia epidemic this year on the sales of Xiaomi mobile phones?How do you see the impact of the epidemic on the mobile phone industry this year?Lu Weibing: I think the epidemic is divided into several stages. The first stage is that when our local epidemic is more serious, the local governments have also implemented stricter controls, resulting in a low opening rate of our offline stores.There are flights, and the opening rate may be only 10% -20% offline. Only the shopping centers in the central city will open. During that time, we saw that the entire offline influence is very large.However, we found that the e-commerce channel has little impact on the whole and has increased slightly.The first is that everyone has needs, and the second is that China’s logistics is also very powerful. At the time of the worst outbreak, China’s logistics system was still in operation.In the late stage of the epidemic, we found that the offline market rebounded very quickly. Overall, I think the impact of the epidemic on the mobile phone category is not that great. The main reason is that, first, the mobile phone is really in need.I have to buy it in two days.Second, everyone stays at home for a month or two, using their mobile phones every day, and may also find that a good mobile phone is still very important.So recently we found that the entire market has basically returned to normal.Therefore, my judgment is that the impact of the epidemic on the higher market of the entire mobile phone market may be just a few splits. It may be within five points, probably on such a scale, and it will not have a particularly large impact.However, there may be some impact on the product structure, which may have some relevance to everyone’s demand consumption power and so on.Reporter: Xiaomi Chairman Lei Jun said some time ago that after the epidemic, he will “fight a big battle” on the sales channels. Can you reveal how this “big battle” Xiaomi is going to fight?Lu Weibing: Regarding the impact of the epidemic, have you found a particularly interesting thing, is to speed up the integration of online and offline speed.During the epidemic, our Xiaomi House quickly launched a store purchase. We opened the online Xiaomi network and the offline Xiaomi House. Everyone can place an order through Xiaomi.com and then deliver it from the Xiaomi House store. This business is oneGoing online is very, very popular.After that, we will launch several big services through the Rice Noodle Festival in April.We believe that the future development of Xiaomi’s entire business must be based on new retail, AI, cloud services, and big data as the backing to achieve the upgrade of new retail.The core of the new retail upgrade is to achieve all online and offline collaboration. This is a “big battle” that I will lead in China in the future.Redmi is going to surpass the glory in the Chinese market this year. The competition between Xiaomi and Huawei will be a protracted war reporter: You mentioned in the press conference that Redmi will surpass Glory in an all-round way. I would like to ask whether we have formulated relevant plans.Lu Weibing: I think from a strategic point of view, Redmi is about benchmarking glory, we never say anything.Relatively speaking, the proportion of the Honor brand and Huawei brand is still much worse, whether it is product, technology or other aspects.At the beginning of last year, when I took over Redmi, we were relatively glorified in terms of overall product line layout, brand power, and product power. We set a two-year plan to see if we can surpass it in two years.But frankly, by the middle of last year, we found that this opponent was not as strong as we thought.We have also made full preparations for this transcendence, not that we only said to transcend today. Six months ago we discovered that we had a chance by the end of the year.2020 is a time when we can pass by, and we have a great layout.So you will see a good show this year.It should be said that this battle is very easy to fight. It may be a press conference in a month or two. We will benchmark all of our glorious new products in terms of strategy.This year, I feel that we must achieve overtaking both in terms of products and brands.Our global sales have been much higher than glory. In the Chinese market, I think this year’s sales will definitely overtake.Reporter: As the president of China, how do you view the competitive relationship between Xiaomi and Huawei?Lu Weibing: Xiaomi and Huawei are many Chinese technology giants. It should be said that many of our judgments on the future may be similar.So in terms of layout, everyone may be more similar.For example, in the AIot layout, it should be said that Huawei is catching up faster, but Xiaomi has a leading layout of almost two years.Huawei is a very, very strong company. I myself also have great respect. Although we say that we are “fighting”, the fight does not hinder our appreciation of our opponents.This battle we believe must be a long-term protracted battle, definitely not a quick win. We also do not have this ability, and from a strength perspective, Xiaomi still has a gap with Huawei.Therefore, we must face a long-term competition with Huawei. We must plan it in the dimension of entry in five to ten years.As the president of China, I am responsible for the entire Chinese market. I do not have any luck or quick win psychology. Instead, I do this in a strategy that is aimed at opponents, recognized opponents, and long-term, steady and steady play.Sauna, Yewang promised editor Wang Jinyu to proofread Li Shihui